Jessie Reyez, Chromeo and The Weeknd are helping emerging talent find their voices
It’s a quiet and snowy Saturday night in Toronto, but inside a downtown recording studio five aspiring musicians are getting an opportunity to create music with one of Canada’s rising stars — singer Jessie Reyez.
At a time when music programs in Canada are dealing with budget cuts and inadequate funding, Reyez is one of a number of Canadian artists taking it upon themselves to create spaces to nurture the next generation of emerging talent.
“I’ve been wanting to do this for a long time,” said Reyez, who just wrapped up a sold-out 30-city tour.
Since being awarded the Juno for breakthrough artist in 2018, the Colombian-Canadian singer’s voice can be heard on tracks with Eminem and DJ Calvin Harris.
She’s up for two Juno Awards this year, including a nomination for her songwriting skills on chart-topping hits like Dua Lipa’s One Kiss and Sam Smith’s Promises.
Reyez said given her success in the last year, she wanted to pay it forward.