The Wallace Foundation: New Discussion Guide Based on Seattle Symphony’s Audience-Building Efforts

Arts Orgs Can Learn By Example Through Guide and Story

We recently published an account of the early efforts of the Seattle Symphony to reach out to new downtown residents. Today, we’re pleased to release a companion study guide to help other arts organizations apply the lessons from their experience.

Created by the League of American Orchestras, the guide is based on the story, Can the City’s Boom Mean New Audiences for the Seattle Symphony? Practitioners can use the step-by-step questions in the guide, along with the original video and written story, to better understand and apply the Symphony’s insights to their own organizations.

This is the second resource in the Discussion Guide Series, the first of which mined lessons from Ballet Austin’s efforts to build audiences for unfamiliar works. You can read that story and use the discussion guide created by Dance/USA.

On the near horizon is a third story about the Denver Center Theatre Company’s work targeting millennials to better reflect the demographic breakdown of the Denver region. We’ll have a discussion guide for that story available as well.

On behalf of The Wallace Foundation,

Lucas Held
Director of Communications


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