At its most basic, a data-informed organization collects and tracks information about constituents. The ideal is for data to be incorporated as part of the culture so that it becomes second-nature to collect and act on it. The polar opposite is to not collect or track any information at all, which leads to uninformed decision-making.
Our research shows that data maturity is a progression, or spectrum. Most nonprofits fall somewhere in the middle.
In our new report, Becoming a Data-Informed Organization, we define five stages of data maturity and identify the factors that comprise them. We also include a brief self-assessment to help you determine the status of your own data efforts, which is the first step toward advancing. For each stage, we’ll tell you about the actions you can take to progress and identify possible barriers to success. Acknowledging what is keeping you from moving forward is a key step toward improving your use of data.
Thanks to the generosity of our sponsors, Neon CRM and ClickTime, it’s absolutely free to download. Start moving toward a more data-centric culture today.